We live in a very anti-social, social media world.
No, that’s not a typo – social media is anything BUT social.
Think about it – how many “friends” do you have on Twitter
that you actually know? And by know, I’m not talking about sharing tweets.
Let’s put it this way, how many “friends” do you have on
Twitter that you’d invite into your home for dinner? Not a coffee shop, not
some sleazy bar, or worse – street corner – your own private residence.
Asking myself that same question, I currently have 4,376
followers on Twitter. Of those amazingly awesome folks following me, I’d guess
I probably really only know a couple hundred, when you consider friends, family
and business associates.
Of those 200 people, I really only know about 50 that I know
well enough to invite into my own, personal, private, living space.
So, out of over 4,000 “friends” on Twitter, I really know
about 50 of them. Do the math – I only really know 1.25 percent of my Twitter
followers.
According to statistics, that’s about right. Studies show
the average Twitter user only really knows between one to two percent of those
who follow them.
One to two percent – that means, on average, 98 to 99
percent of those happy smiling faces that follow you on Twitter are complete
strangers.
Doesn’t sound all that social at all.
Twitter is just like walking down a busy street, yelling: “look
at me.”
BINGO!
Social media is just shameless self-promotion, that’s why
you need to be using it to shamelessly self-promote your business.
If everyone is using Twitter, facebook, YouTube, Google
Plus, Vimeo, Pinterest, Instagram, even Linkedin to shamelessly promote
themselves – then you need to be doing that too.
I know – that’s not very social. Walking down a busy street,
yelling: “look at me” is hardly the behavior that’ll win you long lasting
friends you can count on when you really need them.
But that’s the new world order, thanks to smart phones,
tablets, free WiFi, and coffee shops filled with people, none of whom talk to each other -- even at the same table!
Talking?
That’s old school.
Besides, no one cares about you.
They are too busy taking selfies to show off their new hat,
tweeting about what they had for lunch, or posting a really nasty review about
the waiter that kept putting his finger in everything he brought to the table.
No one cares about you.
They are busy shamelessly self-promoting their own self
interest.
However, the smart social media entrepreneur knows that
social media isn’t about making friends, fans and followers.
No.
It’s about doing something that gets you noticed by the most
self-absorbed generation since – well okay – there never has been another
generation so interested in themselves, that they will walk into on-coming
traffic, because they were eyes-down, self-absorbed into their mobile device.
You have to use social media as a business person to get
into the eyeballs of your customers, so in their own self-interest, they share
your posts with their friends. And their friends share it with their friends,
and so on, and . . .
That’s the real power of social media in business.
Despite it being wrongly named “social” – it really should
be called “self interested media” or “anti social media” or anything but
social.
Social media is just shameless self-promotion, but that’s why
you need to be using it to shamelessly self-promote your business.
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