Wednesday, 8 October 2014

How to Be a Successful Business Leader Instead of a Turkey this Thanksgiving


As our Canadian Thanksgiving is next week (I know our neighbors in the States don’t celebrate for some time yet), I thought it appropriate to give thanks to you – our dedicated and loyal followers with my top five leadership tips.

Don’t be a turkey this holiday season, be the leader your people want to impress and follow, by deploying these tidbits in your business.

1. Open Doors Create Open Communications

The biggest challenge in every office is getting everyone to simply talk to each other. Everyone from the janitor to the CEO gets so caught up in their own thing, they fail to take – no – make – time to talk to others.

Your door should always be open – except when you’re in a meeting or really can’t be disturbed – so that your teams feel comfortable approaching you when they want.

Leaders that sit behind closed and locked doors shut out their people, and remember, everyone follows your lead. If you are a closed mind, your teams will be closed minds too.

And you don’t want that – so always keep your door open.

2. Create an Open Dialogue with Your Teams

Building on the previous tip, having an open door is just part of the communications solution, as the leader, you have to set the example and the tone. TELL every single person you work with – whether they report to you or not – that your door is always open. Invite everyone you work with to come and see you for anything – no matter how silly or small.

Encourage your people to be just as approachable with each other. Reward those who follow through, and demonstrate their openness to other team members. Mentor those that aren't being open, they may be shy, or just need a little inspiration to get going.

3. Get Out of Your Office

Last one on communications – I promise! Having an open door policy and encouraging people to be approachable again is only part of the communications solution. You need to get out of your office and make cubicle visits.


Throughout the week, randomly walk amongst your team members, asking them how they are. Ask them about their work. Tell them you are here to help – ask how you can help them – then do whatever you can to help.

Be it assigning another resource to a project, re-evaluating a project's budget, even rolling up your sleeves and taking on some of the work – that’ll really impress your team, because it’ll show them how helpful you are, and that you really are in their corner.

4. Reward Don’t Punish

To err is to be human, we all make mistakes. The best leaders reward those who do good, the poor leaders punish those who don’t.

When I worked for American Express, our leader would publicly humiliate, chastise, and ridicule anyone that screwed up during our project meetings. She was demeaning and cruel, and everyone feared and hated her.

No one gave her their best effort, and the projects – and ultimately the company – suffered because of it.

Don’t be a tyrant and a bully like my former vice-president at Amex
.
Even you make mistakes – yes you do.

How would you like it if someone yelled, cursed, hissed, and angrily stared you down publicly in a room of 50 or more of your co-workers?

Sometimes, I swear I saw gobs of spit spewing out of that horrid American Express leader. How she got to be in charge of anything bigger than a broom closet, for the third largest credit card company in the world, is beyond me . . .

Reward those who do amazing, wonderful things.


Reward those that do good too – everyone should be made to feel successful and on the right track – no matter how big or small their contribution is to your team.

And when someone messes up, don’t get your up against the wall and punish them. The best leaders teach, instruct and inspire their staff to do good. Show them how they can do better, and guide them through it.

5. Share the Spotlight with Your Team

At a party full of people, there is always that one person that naturally attracts others to him or her. They are the ones making everyone laugh and smile. They are the ones telling the greatest stories, getting into the best conversations, having the biggest laughs, the most smiles. They own that room, even if they aren’t the host.

Ever wonder how that one person somehow manages to attract everyone?

Here’s the secret – although they appear to be the centre of attention, actually they aren’t. They are sharing the spotlight with everyone around them.

They laugh and smile invitingly to everyone that is in on the joke. They are extremely observant, and draw people in by noticing the little things about those around them, and then showing a genuine interest in those little things.

It’s like they bring their own spotlight, stand in the middle, and anyone that walks by, they engage on such a personal level, that passersby naturally wander into the spotlight, and share in its warm glow.

Share the spotlight with your team. Be the person that everyone wants to be around, by simply being engaging, inviting, interesting, and above all else – genuinely interested in everyone around you.


People respond when you show a genuine interest in them and their well-being.

Combine that interest, affection and sense of fun with the other tips above, and whether the people on your team stay with you forever, or move on in their career, they’ll always fondly think of you as the best boss they ever had.

As a leader, you want that. You want that bad.

Wednesday, 1 October 2014

Entrepreneur Life Lessons: Never Cheat Your Customers -- Ever



Recently, the girlfriend and I went to a local cafe to grab a light snack before lunch. It was a sunny Saturday in Toronto, Canada, and we were enjoying some together time on the weekend.

We saw a quaint looking coffee shop -- The Grind Cafe -- in the underground at Toronto’s busiest intersection – Yonge and Bloor streets.

The gourmet tea selection won us over, and we each picked one to try, along with a puff pastry filled with cheese and other yummy stuff.

The cost for our light snack came to $11.42.

The barista behind the counter asked for $11.45.

With the elimination of one-cent from Canadian currency, the federal government has implemented guidelines for business owners in rounding to the next whole cent.


According to their guidelines, $11.42 should be rounded down to $11.40 – NOT up to $11.45. Actually, it’s also basic elementary school math – round up for numbers ending in five or higher, and down for everything else.

“It’s only three cents,” protested the man behind the counter when we politely reminded him of his error.

Yes, it is only three lonely cents, however that’s not the point. You don’t reject your customer’s objection, you should politely answer it – even if you’re wrong – because picking a fight with a customer just isn’t good business.

We paid the extra three cents, though as we sat in the lovely cafe, sipping on our teas, the experience just wasn’t as cozy as we had hoped.

Great customer service makes people swoon, and want more – horrible customer service makes you want to head for the exit and never look back.

As we exited the cafe, we strolled past a Shopper’s Drug Mart – one of the largest chain of pharmacies in Canada, owned by the Weston Family (they own Loblaws grocery stores and the President’s Choice, and No Name labels of products).

We needed a few items we know we’d find there, so we went in.

“Do you need a bag for that?” the person behind the counter asked, as we were at the check out.

We did, which she proceeded to charge us five cents for.


In 2009, the City of Toronto implemented a poorly executed by-law, requiring retailers to charge five cents for every plastic bag given to a customer. It was poorly implemented, because it wasn’t enforced, nor was it ever really clear where that nickel per bag was going.

The city claims it was being put into an environmental fund, to promote environmental practices and keep the city clean. However, as it was up to each retailer to manage the collection and distribution of the funds, most of those fees just went back into the pockets of greedy retailers looking to make a buck.

The original intent of the five cent fee was to reduce plastic bag use, in favor of reusable cloth bags.

In 2013, under Toronto Mayor Rob Ford, he killed the five cent per plastic fee, however, because it never was managed well, the city didn’t end the program well either, leaving it in the hands of greedy retailers.


If the city really wanted to reduce or eliminate plastic bags from the city’s landfill, they should have banned them outright – which they eventually did – however the plastics industry sued and the city quietly cancelled their ban in 2013.

So, now wherever you go in Toronto – and even in the areas surrounding it – you never know if you the customer will get dinged an extra five cents for giving someone your business.

“Where does the five cents go?” I ask the kid behind the counter at the Shoppers Drug Mart.

“I dunno, probably somewhere good,” she says.

Yes, it probably lines the pockets of the executives running Canada’s largest pharmacy-retail chain.

Although charging for plastic bags does reduce their use – a City of Toronto report claims a 53 percent drop in 2012 over the three years since the five-cent fee was initiated – that’s a drop of 215 million plastic bags – the money collected for an environmental initiative shouldn’t be used as a revenue stream off the backs of customers.

Never lie to a customer, because if and when you get caught, you’ll never see that customer again. And worse, using a social cause (such as environmentalism) as a way to make money is the ultimate way to cheat your customer.


This got us thinking about our earlier experience with the Grind Cafe. We figured, if that store wrongly rounds up it’s prices for everyone, then that three-cents quickly adds up, giving them an additional revenue stream. For every 20 customers wrongly rounded up, that’s about a dollar in profits. That adds up day-in, day-out.

However, again, you never want to cheat your customers, because that’s not a great way to keep them coming back.

Numerous studies prove it’s a lot easier to please and retain customers, than to pay for marketing and advertising to acquire new ones, some going so far to say it costs between four to ten percent more to acquire new costumers.

So you never want to do anything – anything – which could cost you a customer, especially cheat them out of their hard earned money, such as the examples used above.

There are great retailers that don’t round up – when they should round down – and that don’t nickel and dime their customers over a plastic bag. Or those that do charge for plastic bags honestly, inform and educate their staff as to where those funds are actually going, rather than “somewhere good,” which in business, just doesn’t cut it.

What’s the entrepreneurial lesson here?

Simple.

Be honest with your customers unless you want them to feel cheated, lied too, and that something just isn’t right.

Because once your customer feels that something just isn’t right, they stop being your customer. And you never want anyone once willing to pay for whatever you sell, to stop paying for what you sell – ever.