Despite Our iSociety, If You Want to Grow Professionally, You've Got to Do It Face-to-Face

I use the Azumio Heart Rate Monitor
iPhone App to measure my heart rate.

I love my iPhone.

I really do, it is my life. 

I wake up to my own custom alarms, check my heart rate when I wake, when I work, and before I go to sleep. It even reminds me to drink enough water throughout the day, tells me where and when I'm supposed to be, keeps me from getting lost, and warns me when the skies are about to open up so I know to take cover from an approaching storm.

Apple's iPhone was the spring that bounced in a whole new world -- one so dependent on personal mobile tech, we sometimes -- correction -- we OFTEN -- forget there are others in our world.

And that's really tragic, because rarely do we as individuals excel. Although everyone remembers Steve Jobs, none of your Apple devices were created single-handedly by him. Even Mark Zuckerberg's concepts didn't solely create the Facebook timeline we so love to hate today. And do you really think Sir Richard Branson could have created a record store, an airline, a telecommunications company and now a spaceship all by himself?

We live in an iSociety dominated world.

If you want to grow your brand, your business, or even just yourself, you've got to get out there and mix and mingle in the real world, with real people.

I'm not talking about cheating using instant messaging services like Skype, and don't even get me started on the dangers of limiting yourself to 140 characters in a tweet, or some poorly shot 'selfie' on Instagram.

Don't be afraid to spill some coffee, and get some sticky sugary crumbs all over that mobile device, because the only way to be anything in this world, is to step outside our self-created iSociety to live, work and play with real people.

I'm doing this now, as I do what many do when they start-up a new company, I'm linking in with people in the real world that I think may be the right people to grow that business. I'm reaching out to people that catch my eye, and making the owners of numerous coffee shops orgasmic with delight as I take the time to meet with as many people as I can, to chat in a relaxed unhurried cafe, to learn about someone that has what I need, and see if I can help them with their needs.

And that's really what business is all about -- helping each other.

Even Skype and other forms of video calls don't solve
the problems created by our mobile world.

Be it joining forces to create the next big thing, mentoring each other, or even just referring someone to another person, there really is truth to the saying: 

It's not what you know, but who.

Which is where our iSociety fails -- how well can you really ever know anyone just from the online world?

Emoticons are cute, but don't convey the whole gamut of facial expressions, which can vary from culture to culture.

Spill coffee together to really get to
know someone, to grow your business
and you.

Video conferencing solves that problem, but not very well, because body language is just that -- body language, encompassing the whole body. So someone's face may say "tell me more" but it's out of context without the rest of the body, which may actually be saying just the opposite.

And regardless of how advanced our tech becomes at bringing us closer together, there's something to be said for the shared experiences of being in the moment with someone.

I can share with you the experience of being on a rollercoaster, using my iPhone's camera and mic, and a WiFi signal. But unless you are ON that same rollercoaster, you won't experience it the same as I do, with all the bumps, and jolts, and LOOK OUT FOR THAT . . . 

Grow yourself today, right now. Invite someone you've only ever had virtual online connections with to join you over a coffee.

You'll be glad you did.