Wednesday, 14 August 2013

How You Eat Your Oreo Cookies Determines Your Success at Entrepreneurship

Which type of Oreo cookie eater are you?
Are you a dunker?

Maybe you are a splitter and licker?

Or do you just pop it in your mouth?

We're talking about the famous chocolate-vanilla cream filled cookie -- the Oreo -- and how you eat them, because that may determine whether or not you've got what it takes to be an entrepreneur.

Some dunk their cookies in milk, others split them open, and lick out the cream filling, and some just take bite after bite until they are all gone.

So which one is the sure fire sign you're an entrepreneurial type, and more importantly, why?

Dunkers are builders, they see they've got a great thing -- the Oreo cookie -- but look for ways to make it better, by adding milk.
Dunking Oreo Cookie In Milk

Entrepreneurs are constantly seeing necessary needed things, and looking for ways to improve them. Just ask former Apple founder and CEO Steve Jobs -- he took the standard cell phone and turned it into a mobile office, gaming system, and personal assistant all in one.

People that take the time to carefully pry open their Oreo cookies, revealing the sweet creamy goodness in the middle are meticulous adventurers, willing to take risks, yet they know how to take care when needed.

Someone like Facebook founder Mark Zuckerberg fits the conservative risk taker -- he took a risk by combining the best of the social networks at the time, to create Facebook. And he's constantly adding new ways to monetize the free Internet, by collecting, using and selling our data -- yet he knows when to take care when the media and governments start raising concerns about privacy.
It takes practice to carefully pry open the cookie.

Then there are those that know ideas don't happen by themselves, they need to be bold, and brave and just do it -- so they just pop the cookie in their mouths.

Anyone who's seen the documentary "Who Killed the Electric Car?" would have told Elon Musk, founder of Tesla Motors, that creating an electric car company was a bad idea -- the oil industry would trample him like they did General Motor's when GM released the first fully electric car in the 1990's.

However, Tesla's Model S not only is already on back order anywhere in North America, it was awarded the best car of the year by Motor Trend Magazine and made history by becoming the first non-gas-powered vehicle to ever win that title.
Sometimes it's best to just go for it and pop it in.

So the truth is, anyway you eat your Oreo cookies, you have the right stuff to be your own boss.

All three are excellent traits to have if you want to be an entrepreneur.

Dunkers build, splitters and lickers plan, and poppers do.

You need to be a builder of brands, relationships, products, services, even your own personal brand as you ultimately build a company. So dunkers -- the builders -- are a much needed character trait of all good entrepreneurs.

Just ask Richard Branson, that started his empire by building a major record label out of nothing more than an idea in his parent's garage when he was a kid.

Being in business for yourself is very risky, but you need to take the time to plan, to prepare and to be ready. People that pry open their Oreo cookies and lick out the inside embody all of these attributes, just ask anyone that has tried -- and failed -- to separate cookie from cream. It's a delicate balancing act indeed.

All entrepreneurs have great ideas. An idea -- we are told -- is a dime a dozen. Which is why it's important to take the best ideas, and make them happen. We can sit in our homes, offices, or in the park, thinking up amazing ways to change the world for the better. But unless you actually act on any of these ideas, nothing happens. So those that pop Oreo cookies in their mouths show us the necessary sense of adventure needed to tackle the risks of being an entrepreneur, and going out and just trying it out.

So there you have it -- three different ways to eat a childhood classic and how each one is an important element in being an entrepreneur.

Now go out there and change the world.

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