Wednesday, 20 March 2013

Canada's Budget Locked Down But Tweeted

It's almost budget day in Canada.

I know.

So what?

Unless your an economist, politician, news junkie, or have nothing else to do, the fact that Canada's Finance Minister put on his new shoes, and is ready to deliver his new budget tomorrow for the nation just doesn't matter much.

That's why the feds in Ottawa are hitting social media mega-site Twitter, to spur up some social media interest, and engage Canadians in one of the most important, yet yawn-inspiring political functions of the nation's governance.

Traditionally, journalists are locked down prior to the delivery of a budget. They are herded like cattle into a room, where they get exclusive access to the actual budget.

This allows newshounds reporting on the budget to understand and comprehend the massive financial blueprint of a nation.

However, journalists aren't allowed to discuss what they see until after it's been announced. 

That's the law. 

It'll be interesting to see if politico-junkies manage to keep their excitement muted long enough to obey the law, or if the instant communications of social media leaks budget news ahead of the finance Minister's announcement.

Using social media in politics isn't all that new -- more "newish."

American President Barack Obama successfully used social media to get elected in his past and recent election bids for the presidency. He and his staff continue to use social media to engage younger people in the management of their country.

And perhaps that's the greatest good today, when Canada's Finance Department will tweet news about the new budget.

Budgets are typically long, dull and dreary financial statements. Not usually the stuff which attracts young people to politics.

However, budgets form the foundation from which all other government programs come. From tax breaks for students, to how much the government will fund student loans and repayment programs, to providing tax credits for low income families to send their kids to school -- budgets affect young and old people across Canada.

Using Twitter -- and maybe down the road other social media sites like Facebook, Google Plus, maybe even YouTube and Pinterest -- is a step in the right direction for Canada's Finance Department, and one all federal, provincial and municipal departments should take note of and follow.

Because a more politically aware and engaged youth means a more politically aware and engaged future.

And that's just good governance.

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