Last week, I attended a business workshop on revving up your
business, and this week I’ve met with a handful of young adults interested in
sharing their ideas, and growing their businesses.
Instantly upon meeting them I knew I’d be going away empty
handed. Within seconds of meeting these individuals on separate occasions, I already
felt that they just weren’t serious about their own success – so why entrust
them with my success?
How’d I know this so fast?
None were dressed for success.
Hey, don’t get me wrong – I have my favourite pair of torn
and worn blue jeans, soft and cuddly warm fleece hoodies, and occasionally on
weekends I’ve been known to skip shaving, and maybe not even comb my hair.
But when meeting someone for business or professional
purposes, unless you’re a well known rock star and already have a bank account
bigger than mine, you’d better be wearing a tie.
Okay, a tie is a bit over the top in this modern era of
corporate casual dress.
But ripped blue jeans, tattered T-shirts, and uncontrolled
body hair are just too relaxed for making that all important first impression.
Even when I do conference calls from the comfort of my home,
I dress professionally – and I don’t have a video phone.
I find I’m in more of a professional mindset when I dress
like a professional, so I can ask the tough questions and figure out pretty
quickly if you’re worth my time – or not.
Maybe that’s my secret advantage – just dressing for
success. Perhaps those still in their pyjamas are more ready for bed, than
talking business, so when the tough questions need to be answered, they yawn
away any attempts of winning me over?
That’s great if I’m negotiating a better price – but really
sucks for them because they just got taken to the cleaners.
What’s worse – for us both – is we feel our time was wasted,
because my bias is to not take anyone seriously if they themselves don’t take
themselves seriously.
And the easiest way to show me how seriously you need and
want my business, is really very simple – dress professionally.
So listen up you millennials – I know who you are – sitting there
in your parent’s basement, sipping on your diet caffeine free flavourless
colas, wearing torn jeans that are three-sizes too large and your favourite Justin Bieber or Katy Perry T-shirt – drop the useless cola, put on some decent
clothes, and dress like you know a thing or two about being a professional.
And then, I’ll treat you like one.
End of story.
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