Today the tech world is swirling with yet another rumour about the latest product that might be coming from Apple – a cheaper version of its flagship iPhone.
The rumour says the “new” cheaper version, will have a larger screen, and a new design, and is economically priced for third-world economies.
For years, Apple’s marketing mantra has been to leak rumours, mis-information and in some cases actually intentionally leave prototypes of their latest tech in public places, to be mysteriously found and leaked to the world.
Remember when the prototype of an iPhone was “accidentally”left at a bar, and it’s grainy amateurish pictures went viral over the social networks?
This is how they “surprise” us with their product launches; to keep is guessing as to which rumours are true, and which ones weren't.
Honesty is the foundation of any relationship, except it would appear, if you are an Apple customer – gossip mongering is hardly an honourable form of communications.
Seriously Apple, when you first rumoured, leaked and yes – lied – about your future tech toys, it proved to be a very successful marketing campaign.
But come on now – we’re all a little older and wiser to this game, and we’re sick and tired of hearing about what may come.
Just tell it like it is. Give it to me straight up and honest. I can take it – and I bet so too can everyone else.
Real trend setters are constantly changing their tactics, because that’s how you set the standards everyone else wants to follow.
If you keep dancing to the same song, eventually others will get bored and just walk away – WALK AWAY I SAY.
We all miss Steve Jobs, and we've all heard the rumours that Apple won’t be the same without him.
Prove those rumours wrong, by giving us something more than just more rumours.