Thursday, 11 October 2012

International Day of the Girl? What About Gender Equity?


Today is International Day of the Girl – a day set aside to advocate for girl’s rights and raise issues of gender bias – according to those women running this annual event.

Isn't it interesting how in this world of equal rights, women are the only ones advocating for and raising issues about “gender bias?”

So it isn't any wonder that the only gender they advocate for is their own.

It takes both men and women to keep the world going – at least if we as a species want to continue to exist. As modern as science has advanced, the miracle of life occurs when a woman’s eggs are fertilized by a man’s sperm. The physical act of sex no longer need take place, thanks to test tubes, in vitro fertilization and other medical marvels, but so far, to continue on as a species, it takes both sexes.

So why do gender equity discussions only focus on one of our sexes – those with mammary glands?

Granted, over half a century ago, women and visible minorities in North America were treated as second-class citizens. They were given the low paying jobs the men in charge didn’t want. Often women – back then – were treated as sex objects, objectified, and poorly treated.

A lot has changed in the 50-plus years of the women’s movement, and the other politically-correct movements throughout our society, including just about every race, sexual orientation, religion, and anything else which makes us different from one another.

Employment equity programs have changed the face of the working world – now more than ever those that were discriminated against decades ago are now doing the discriminating.

Every time I see “we are an equal opportunity employer” at the bottom of a company’s tagline, I read that as “we’ll hire you, so long as you are not a white man.”

Employment equity programs were originally brought in to level the playing field, so that women and visible minorities were no longer discriminated against. Essentially the original idea behind them were if you have two equal candidates vying for the same position at a company, as a last resort, you’d hire the one that was either a woman, or a visible minority.

Problem is, as we see today, those employment equity policies have essentially created a workplace where white men are no longer welcome. No one should ever be hired based on their race, sex, or anything OTHER than their skills and experiences.

So the whole employment equity movement was flawed from the start, and here we are today, where on average white men are dropping out ofthe work force, because they can’t find work. They are just giving up.

You’d give up to if you saw everyone working at the places you were applying too didn’t have anyone like you.

I've worked for some of the biggest companies in the financial sector – including American Express, KPMG, and BMO Bank of Montreal and all of these I was shocked – no horrified to see how they all had wrongly used employment equity policies to create workplaces which were anything BUT equal.

American Express’ team I was on of about 200 people was 90 percent Chinese, and 10 percent other. That does NOT reflect the population of Canada, or even America.

When I was working for one of the largest banks in Canada, BMO Bank of Montreal, the team I was on had two white men on staff, while the rest of the female-led team was all women.

The business unit for that team, The Institute for Learning, which ironically fell under the Human Resources department, was about 90 percent women, and 10 percent men.

Yes, in North America, there are more women than men proportionately in our society. However, what I experienced at BMO Bank of Montreal was hardly representative of the Canadian society which it serves.

Clearly women don’t need a gender equity day all their own. Though the real point I’m trying to make is no one should have a day to promote their own gender, sexual orientation, race, creed, religion or anything else unique to them, or their own group.

If we are to really achieve full equality for all, no one group should ever be celebrated outside of the whole.

That was and still is the major flaw in all politically correct movements, and corporate job equity programs. By creating policies, procedures and practices which advocate any one group above all else, you discriminate against anyone that falls outside that group.

That’s why the pendulum has swung the other way – now women and visible minorities no longer suffer discrimination in corporate North America – which is good -- however everyone that is not a woman or a visible minority suffers discrimination.

That’s why the tagline “XYZ company is an equal opportunity employer” means “white men need not apply.”

And that’s as wrong as wrong can be. 

Wednesday, 10 October 2012

Why We Need a Marketing Makeover


A year after Steve Jobs’ death, we are left with a legacy of amazing tech. Jobs’ imagination and innovation changed the way we live – and for that we will always remember him.

He also was quite the showman, and changed things up in the marketing world. From his trademark blue jeans and black turtle necks, to his schemes of sending Apple employees out to bars with proto-types of iPhones, and having them intentionally lose them to get front-page coverage -- even outside the tech media. 

Steve Jobs knew how to work a crowd, and always did have “one more thing” as he was famous for saying towards the end of a product launch, that really did “change everything.”

As Jobs’ marketing success of Apple products became obvious, many followed, having their own similar press events, with executives dressed down in jeans and their favourite casual shirts. They all began to have similar staged events, with rumours starting months before the product launch about the release date, the features, or even intentionally having a piece of never before seen tech suddenly disappear only to make it into the headlines.

There have been rumours circulating for months about an iPadmini, and today, Apple’s biggest competitor Samsung leaked rumours about theirown mini to compete against Apple’s – yet neither product officially exists yet!

Enough already!

When competition to a product that doesn't officially exist is leaked to the press, you know it’s time for the marketing wizards to come up with a new way to engage and entice us.

Creativity, imagination, and innovation aren't easy. They take a lot of hard work, sitting, thinking, brainstorming, storyboarding, writing, researching, crumpling up paper, tossing it into the recycling bin and starting again – until that light bulb of an idea emerges which changes everything all over again.

When you reach the “changes everything stage” that’s your reward for all the hard work put into it – and the ultimate reward is being the person that came up with the idea in the first place.

There will never be another Steve Jobs. But somewhere out there, there is an ad exec, a marketing pro, or just some unknown entrepreneur about to have an idea that really does change everything.

I can hardly wait.

Tuesday, 9 October 2012

Lessons Learned from Growing a Social Network


Over the weekend, I added Tumblr and Instagram to the social networks which I use. 

I've tried and left Myspace, been through the many privacy concerns of Facebook, learned to condense my thoughts to 140 characters for Twitter, surfed the many channels of YouTube, and participate in the so-called ghost-town of Google+.
Throughout all of this, I've learned a lot about how each social network functions, the target audiences for each, and most importantly to those young executives running these companies, how to make a social network – well – work.

At least from a user’s point of view. I’m not a programmer, and I have no idea how to make a social network. But making a social network extremely intuitive, and user-friendly makes it more likely to be used, and in turn grow.

Just look at Myspace as it struggles to re-build and re-brand itself after losing over 75% of it’s original user-base.

So listen up Mark Zuckerberg and the rest of you that run social networks – here are my top five user peeves.

Not Everyone Wants to Login Using Facebook

One of my biggest peeves while searching for social networks, are ones that only let you join using your Facebook credentials. With all the privacy issues which Facebook has had, the shear mention of credentials and facebook sends shivers up many spines. Facebook has been known on more than several occasions to change their privacy policies seemingly without letting its users know until after the fact, forcing people to log in and turn off a “feature.” 

Aside from privacy concerns, not everyone wants to share their facebook profile with another social network. I use Facebook for keeping in touch with people I know and see in real-time, while my preferred social network for everyone else is Google+. So I don’t want to share my facebook credentials with all my social networks, because I don’t add everyone to facebook.

We all know that facebook makes arrangements with other social networks and mobile apps to share data so they can make money off us. But social networks that only let you sign up and in using your facebook profile aren’t to lose a lot of potential members, that don’t want to share that info. 

Interoperability with Similar Networks

I did my homework and joined Tumblr and Instagram because they are in the top 10 of most popular social networks in North America.

They are partially in the top ten because they are seamlessly integrated with other similar social networks. When I post to Tumblr, I can instantly share the post with my Facebook and Twitter followers. And when I upload a picture to Instagram, it shares it with Tumblr, Facebook and Twitter.

Cross-posting is big in terms of social networking. It allows you to share your content with all your followers, fans and friends, everywhere, regardless of which social network they are on. And the more you share, the more likely your content will be shared by others.

Social networks that make it hard to share content across multiple platforms – like the original Myspace, or don’t even provide the option, make it harder for their users to grow their social networks, so guess what? It makes it hard for the social network to grow itself to as a business.

Now, when social networks start adding Google+ more to their sharing options I’ll be happier than a pig in you know what. 

Mobile Apps that Make You Use the Website to do Key Tasks

It’s great to be able to access your social networks from anywhere, using a mobile app. What really sucks is when the mobile app lacks key functions, forcing you to log into the app on your mobile web browser, instead of using the app.

Klout’s app has improved greatly over time, it used to only show you your Klout score, rendering it almost useless. It’s a lot better now, but it still missing key functions which force me to check in on the web version at least once a week. I can only see my top influencers on the app, to see everyone else, I have to log onto the web version.
YouTube’s new app for IOS allows doesn't let you delete a video you uploaded. This was available in the previous version, when the app was native to IOS 5 and earlier. But since Apple didn't make it a native app (pre-installed app), the new YouTube app doesn't have this key feature.

Facebook’s app has come a long way too – used to take forever to load, and occasionally crash on my iPhone. The new and improved app is awesome, but how come I can’t change all my profile and account settings in the app? I have to go to the website to do that.

The mobile version of any social network should let you do everything you can do on the web version, only streamlined for mobile devices and bandwidths. 

Enforcement of Mobile and Web Standards

Here’s an odd one which isn't all that common, but stumped me for the longest time, and prevented me from having my Windows Live Hotmail on my iPhone for almost two-years.

For the past two-years, I've been without Hotmail on my iPhone, because every time I tried to set it up, it wouldn't authenticate.

I finally figured it out – Windows Live Hotmail only allows fewer than 20 character passwords. When you enter a password on their website, it automatically truncates it, so any characters you enter past the 20 character limit are ignored, and you gain access to your account.

However, on the iPhone app – and possibly other mobile devices – any characters you enter past 20 are included, you get an authentication error, and eventually locked out of your account, upon successive attempts.

Grrr ... for those of us trying to make our passwords strong enough to prevent problems, Microsoft certainly created a big problem for me!

It would have been nice if the iPhone app truncated characters like the web version, or at the very least, just not let you type in more characters than were accepted.

(I know 20 characters is a lot, but I’m nutty about security.) 

Announcements that Scare You

Another rare one, but still it happens – when you get a pop-up on your phone or on the website which looks like an error message, but is just an announcement, message or alert about a new post or friend.

Fear may move people, but if you scare your users too much, just like crying wolf, your users will soon stop reading these things. And if people don’t read the posts, what good is the social network?

Monday, 8 October 2012

Prius Drivers Take the Heat for the Dying Oil Industry

Ever wonder why automotive heads poke fun at Toyota Prius owners? 

For car geeks like me, often the automotive press jokes about the tree-hugging snobbery of owners of that particular gas/electric hybrid car.

With gas prices constantly rising, all the major automakers are pumping out hybrid these days. Some of the better ones are even producing all electric vehicles.

But still, whenever an automotive journalist reviews a hybrid car, an electric one, or another alternative fuelled vehicle, they almost always toss in a parting shot at Toyota Prius drivers.

Not that I drive one myself. Though I have driven them, and found them to be nimble, quick and very fun vehicles to toss around the block. I’m still amazed at the tight turning radius of those cars – one of the best I've ever encountered.

Despite not owning a Prius, I feel obligated to come to the owner’s aid, because they aren't the real targets of these jabs.

All drivers that choose environmentally-friendly vehicles are.

That’s right, although the automotive reviewer may be talking about an electric vehicle, when they snap “and that ought to impress even a Prius owner,” they are snapping at all green drivers.

It’s no secret that the oil industry has a lot to lose as we move from gas guzzling Hummers to hybrids like the Prius, and eventually onto fully electric vehicles like the Chevy Volt.

Sure, there are still petrochemical components in these cars – the tires are made from rubber which, as anyone who’s witnessed a tire fire knows, is made from oil-based materials.

But the oil tycoons in their lofty fossil-fuel fed homes know all too well that eventually they will be out of business. All fossil fuels will eventually disappear – that’s the nature of the resource.

It took billions of years for the layers of dinosaurs, cave dwelling humans, bugs and all the other creatures prior to our discovery of the liquid black gold, to breakdown under pressure to naturally form the crude oil which we harvest from deep within the Earth’s crust.

Although we humans mine, drill and eventually collect and use fossil fuels, we don’t have much luck when it comes to replenishing the crop. That’s something only Mother Nature can do, and you can’t rush Mother Nature.

So what does this all have to do with automotive journalists taking pot shots at Toyota Prius owners?

Plenty.

The oil and gas industry runs the auto sector – or at least it has a great influence over it. So when the Prius took off as one of the best – if not the best and most popular hybrid – it became an instant target by those who stand the most to lose from alternative fuelled vehicles – the oil and gas sector. 

So the oil and gas sector used its great influence to distance themselves from the snooty environmental elite driving Toyota Prius hybrids.

They manufactured an image of your typical Prius owner, being one of great snobbery.

Though most I know who drive these cars are just like you and me – trying to get from point A to B without emptying their wallets.

Though the oil and gas tyrants love an emptying wallet on fill-up – it helps ease their pain as they remember their days are numbered.

Friday, 5 October 2012

Costs Increase, Quality Decreases, Food Supply In Danger


Ever notice how things just aren't the same as they once were. Costs constantly go up, yet quality rarely improves.

This is especially true of our food supply. For the past month – maybe longer if it continues – Canadians have been fearful of eating anything with beef, as massive recall of contaminated ground beef from an American supplier grows daily. The Canadian Food Inspection Agency (CFIA) seems to announce new products affected by the recall almost every day.

Today, popcorn – of all things – is being recalled because of listeria.

Whether it’s been spinach or brussel sprouts infected with ecoli, chicken with salmonella, or processed smoked lunch meat with some other dangerous or in some cases deadly bacteria, our food prices have increased with the costs of living, yet the quality has dropped.

Over a decade ago one seldom had to worry about the quality of the food being consumed – food recalls only happened once, or twice a year – if that.

These days, thanks to corporate cutbacks to trim bottom lines, food recalls happen almost once a month, if not more.

Oh they do affect the belts of big business. Maple Leaf Foods lost millions a few years ago, after several people across Canada died from tainted processed meat products from the now infamous company. In 2008, 38 confirmed cases of listeriosis across Canada directly related to listeria in their contaminated meats at the time, 9 confirmed deaths, and another 11 suspected deaths that couldn't be directly linked to recalled products.

Since then, Maple Leaf Foods has cleaned up its act, and hasn't had a major incident – they did a voluntary recall in 2009 but no injuries or deaths resulted in consumption of their food products.

During the recalls, the company’s profits sank, as did their stock on the Toronto Stock Exchange.

The company still produces food products sold around the world, and to major fast food retailers including McDonald’s.

But the real question we consumers need to ask – why are we paying more for less? Yes the costs of everything increase over time. However, doesn't that cost increase justify more – not less – quality. At the very least we should be demanding better quality products and services – not less.

Thursday, 4 October 2012

Mind Controlled Self-Driving Cars, and Instant Shipping


Imagine ordering some way cool gizmo off some infomercial or shopping channel you’re watching on television, and having it instantly created from scratch right in your home! No need to wait for overnight shipping, that way cool gizmo appears right in your home.

That’s just one of many possible amazing future paths we are on, thanks to 3D printers, and other cool tech.

3D Printers take blueprint instructions for physical objects you feed into their attached computers, and actually build the thing, by layering the components one on top of the other, until the way cool gizmo you ordered off the tele is complete.

It’s called the additive manufacturing process, where a digital model of a solid object is literally built from the ground-up, via these layers.

This amazing technology is currently being used to create jewellery, footwear  toys, tools, prototypes, automotive, aerospace, medical and dental equipment, and a handful of others.

Recently, a man was arrested in the States for using a 3Dprinter to create handguns – so down the road, expect these printers to have some sort of security chips in ‘em similar to the ones in standard paper printers which prevent you from scanning or printing paper currency.
Another cool tech scenario – you hop in your car, think where you want to go, it plots the best route based on current traffic and weather conditions, and takes you there, all without you having to do a thing!

Self-driving cars are already here – we've all heard about the ones Google uses to capture their street views. According to Google, they have been working on consumer models of these for some time, and are anticipating selling self-driving cars within the next few years – pending government regulations and of course your own nerves!

Global Positioning Systems (GPS) are already in most newer cars, along with built-in WiFi, 3G or in newer cars, LTE high speed wireless data , allowing your car’s computer to know where you are, and feed into the traffic and weather information networks.

And there are companies working on transferring yourthoughts directly into electronic impulses which can be read and understood bycomputers. This is still very experimental, but they are making significant progress on this front.

Put all that tech together and having your car know where you want to go, calculate the best route, and then proceed to take you there isn't that far a stretch.

Now, if only technology could do my laundry, clean my home, make me dinner and walk the dog for me!

Wednesday, 3 October 2012

City of Toronto LEAST Environment-Friendly?


Canada’s largest city has many things to be proud of. It’s always the cleanest and friendliest of the big urban centres I've ever been too.

But as we become more aware of our environment and the importance of protecting and preserving it for future generations, Canada’s largest city of Toronto is possibly the least green.

Or that’s the image the city is projecting to the nearly 6 million residents of the Greater Toronto Area, as today’s council meeting is all about environment bashing.

Under the previous mayor, the city implemented a five cent fee for plastic bags. Retailers charged five cents per bag. The fee was designed to reduce the amount of plastic bags going to landfill, by encouraging people to reuse their own plastic bags, or bring cloth shopping bags.

According to many local businesses, this worked. It certainly did for me – I got into the habit of always bringing my own bags.

You’d think that five cents the city of Toronto collected to reduce plastic bag use would go to fund an environmental initiative for the city, or at the very least back to the city.

Nope. It went straight into the pockets of the retailers!
So, many residents became understandably cynical about the five cent plastic bag “tax” and current Toronto Mayor Rob Ford campaigned during the last election to eliminate this fee.

In the Spring, Mayor Ford’s election promise was fulfilled, and then some – not only did council vote out the five cent fee, but they actually did do good for the environment – they voted in a complete ban on all plastic bags period.

Plastic, an oil-based product from foreign –owned petroleum suppliers – takes decades to break down, and leaves a chemical goo behind, poisoning the environment.

Recycled paper bags, or using and reusing cloth bags is a green solution.
Banning plastic bags was good.

However, the city’s Mayor probably took some heat from his backers, and he’s trying to back pedal the decision to ban plastic bags by reopening the debate, and calling for another vote on the ban.

Boo Mayor Rob Ford – boo.

As if plastic bags weren't a big enough distraction for Canada’s largest city, they also are voting today to axe a short bike lane that cost millions to put in.

Toronto is the only major urban centre I have ever been to, where if you don’t own a car, you are considered trailer park trash.

No kidding – when I go someplace nearby and I’m asked if I had trouble finding parking, and I admit I took the subway or bus, people look at me like I’m some sort of lower class peasant.

Ever try to drive in New York City? It’s often faster to walk. London, England’s Underground is world famous for being safe, fast and able to take you to just about anywhere you want. In either place, usually you know who drove – they are always the last person to show up because traffic in both cities is horrendous.

I've never been made to feel bad for not driving in New York, London, or any other major urban centre.

But here in Canada’s largest city, public transit is so severely underfunded, not a year goes by without a fare increase, cuts to service, or both.

Taking green alternatives to sitting in Toronto traffic isn't only underfunded, it’s almost completely discouraged.

Why else would the city of Toronto be voting today to reopen a bike lane to gas guzzling cars?

If Toronto’s councillors were smart enough to jump on the environmental bandwagon, they’d soon reap its many rewards.

Charging people for plastic bags is a nuisance, but if properly done, creates environmentally-friendly habits which will eventually kill the nuisance factor. Funnelling funds from such a fee into environmental programs – such as recycling, the manufacture of locally sourced reusable cloth grocery bags, or other such things – would eliminate the cynicism, and make a solid green initiative which the councillors and mayor would have every right to be proud of. 

Taking a page out of London, England’s green initiatives, Toronto should ban automobiles from the downtown, except for delivery trucks and emergency vehicles. All other vehicles should be charged a steep fee.

Bike and bus lanes need to be increased – NOT decreased!

And public transit needs to be funded – hey maybe that five cent per plastic bag fee can fund this too.

Constantly cutting public transit, bike lanes, and allowing plastic bags sends the wrong message to citizens, and enforces old ways of thinking, which aren't environmentally or economically sustainable.

It encourages people to use their cars no matter how bad traffic is. It encourages wasteful disposable society viewpoints around packaging. And it even worse than what these habits do to the environment, it creates a society where people think less of those who do otherwise.
It’s a dark stain on the fabric of a once great urban city.

One of the world’s most well respected – if not THE most respected urban planner – Jane Jacobs thought so highly of Toronto, she moved up here from her American home in Boston to live out her final years.

Jacob’s book “The Life and Death of Great American Cities” is still required reading for anyone in urban planning, and many other similar degrees.

Oh what would Jane Jacobs say of our once great city if she were alive today?