Why Television As We Know It Must Change

When television first broadcast black and white signals several decades ago, life was simple.

Families were used to spending time together, gathered around the radio listening to radio shows, and naturally did the same when television first entered our living rooms.

Times have certainly changed.

Many families have so many televisions at home, they rarely, if ever watch anything together.

And even if they only have one television, because of the Internet and the ease of streaming video, even single TV homes rarely gather ‘round the tube, watching television.

This fragmentation of audiences is the big reason On-Demand Internet Television is the wave of the future.

Family members don’t scatter after dinner because they can’t stand each other – at least we hope they don’t.

NO.

They scatter because of their individual interests, which mean they all like to watch different things on television.

And On-Demand Internet Television provides the ability for everyone – Mom, Dad, the kids, even the dog if he has a favorite show – to all be easily entertained, each with their own show.

On-Demand Internet Television provides a narrowcasting model, where you the viewers discuss, debate and ultimately vote on the shows you want to see.

Broadcast television stations have been losing viewers since streaming videos on the net became a past time. Today, they are at a tipping point, where if they don’t get into the speciality narrowcasting market, they’ll eventually disappear.

Though how they will go about doing just that remains to be seen, as their entire business model wraps around a broad audience, not a narrowcasted fragmented one.

Maybe that’s why On-Demand Internet Television matters?