When television first broadcast black and white signals
several decades ago, life was simple.
Families were used to spending time together, gathered
around the radio listening to radio shows, and naturally did the same when
television first entered our living rooms.
Times have certainly changed.
Many families have so many televisions at home, they rarely,
if ever watch anything together.
And even if they only have one television, because of the
Internet and the ease of streaming video, even single TV homes rarely gather ‘round
the tube, watching television.
This fragmentation of audiences is the big reason On-Demand Internet Television is the wave of the future.
Family members don’t scatter after dinner because they can’t
stand each other – at least we hope they don’t.
NO.
They scatter because of their individual interests, which
mean they all like to watch different things on television.
And On-Demand Internet Television provides the ability for
everyone – Mom, Dad, the kids, even the dog if he has a favorite show – to all
be easily entertained, each with their own show.
On-Demand Internet Television provides a narrowcasting
model, where you the viewers discuss, debate and ultimately vote on the shows
you want to see.
Broadcast television stations have been losing viewers since
streaming videos on the net became a past time. Today, they are at a tipping
point, where if they don’t get into the speciality narrowcasting market, they’ll
eventually disappear.
Though how they will go about doing just that remains to be
seen, as their entire business model wraps around a broad audience, not a
narrowcasted fragmented one.
Maybe that’s why On-Demand Internet Television matters?
