Crowdfunding’s Appeal is It’s Biggest Drawback

We’re well into our crowdfunding project to raise funds for the world’s first crowdfunded On-Demand Internet Television network.

I’d like to say it is going better than expected.

I’d LOVE to say that.

But I can’t.

Because it’s not – if anything it’s either exceedingly slow, or not even getting off the ground – and we are well into our second week.

We’re doing everything we are supposed to according to all the research we’ve done. We’ve got a great project video, a compelling story about what we are doing and why, great perks at various price points so as to not exclude low funders nor limit high rollers.

We’re promoting this project all over the place, we’ve had some press, and you can find us on all the major social networks.

We even have what I’ve begun calling our “social media army” tweeting, re-tweeting, posting, and sharing our project across their social networks.

We know we are reaching people, we average between 1,500 to 2,000 unique visitors to our Indiegogo project page every day.

Still, we are well below our predicted funding goals for this time in the project.

Why?

I’ve been debating that question with friends and colleagues since we started, as the project never really took off.

Is our project video not interesting enough?

We’ve re-done the video three times, each one different to see if that’s the cause.

Is the content just not interesting or informative enough?

Again, this has been re-jigged a couple of times, to see if that’s the problem.

Do we not have enough perks, or are the perks just not good value for the money?

We explored numerous other projects, comparing ours to ones that have exceeded their funding goals. Our perks seem to be in line with these, in some cases they are better.

For every possible reason, there are a zillion other reasons.

The caveat I’m learning as we take our lumps through this crowdfunding project is the lure of the masses, but those masses sometimes just don’t bite.

That’s the great appeal of crowdfunding – reaching out to millions of people, getting them behind your cause, and watching your dreams grow.

That appeal is also the biggest drawback – when your idea falls flat, fails miserably to attract anyone, and you feel exposed, naked in the wind, as your dreams are blown away.

Crowdfunding may be a great way to raise funds, but if the concept you’re putting forward doesn’t take, it’s a painful process to go through.

And that’s crowdfunding’s biggest drawback.

Why Television As We Know It Must Change

When television first broadcast black and white signals several decades ago, life was simple.

Families were used to spending time together, gathered around the radio listening to radio shows, and naturally did the same when television first entered our living rooms.

Times have certainly changed.

Many families have so many televisions at home, they rarely, if ever watch anything together.

And even if they only have one television, because of the Internet and the ease of streaming video, even single TV homes rarely gather ‘round the tube, watching television.

This fragmentation of audiences is the big reason On-Demand Internet Television is the wave of the future.

Family members don’t scatter after dinner because they can’t stand each other – at least we hope they don’t.

NO.

They scatter because of their individual interests, which mean they all like to watch different things on television.

And On-Demand Internet Television provides the ability for everyone – Mom, Dad, the kids, even the dog if he has a favorite show – to all be easily entertained, each with their own show.

On-Demand Internet Television provides a narrowcasting model, where you the viewers discuss, debate and ultimately vote on the shows you want to see.

Broadcast television stations have been losing viewers since streaming videos on the net became a past time. Today, they are at a tipping point, where if they don’t get into the speciality narrowcasting market, they’ll eventually disappear.

Though how they will go about doing just that remains to be seen, as their entire business model wraps around a broad audience, not a narrowcasted fragmented one.

Maybe that’s why On-Demand Internet Television matters? 

Circumcising Your Own Cord – Doesn’t Have to Hurt

Millions have cut the cord with their cable or satellite providers across the globe – and you can too.

And you know what?

It doesn’t hurt.

Really.

For years big corporations have forced us to order channels we never wanted, because they bundled them together in packages.

For even the cheapest channel you don’t watch, that’s many dollars wasted.

Far worse, after a hard day’s work, when you just want to fall into the comfy confines of your favorite easy chair and watch a little television to relax, you can easily get frustrated flipping around, just trying to find something worthwhile to watch.

You don’t have to be a victim to bad television anymore.

Thanks to On-Demand Internet Television.

On-Demand Internet Television is a crowdfunding project, to create the world’s first Internet-based television network, which shows what you want to watch, available at anytime and from any connected device.

How does a television network know what you want to watch?

Through forums and discussion groups, viewers are encouraged to provide show concepts and ideas, which will be discussed among the greater viewer-base.

Shows which receive a lot of viewer support will be created, and placed on-demand online.

So you really can have a say in what is available on television.

And finally, after a long hard day at work, when you collapse into your favorite chair, and switch on your television, there will be something on just for you!

You have the power of choice.

Exercise your power.

Make On-Demand Internet Television Matter.

Donate to the cause today.

It won’t happen without YOU.

Have You Cut the Cord?

As digital cable and satellite services increase the amount of channels on the dial, you’d think there would be more on television to watch.

Think again.

Much of the crap they serve on cable and satellite is all owned by the same giant conglomerate companies.

And what’s the fundamental business model of most giant conglomerate companies? To be cost effective – AKA – cheap.

Although you may have thousands of channels to choose from, if you really take the time to explore them, you’ll find many channels run the same shows over and over again. Other channels show old re-runs of those very same shows. And still other channels lack anything that interests you.

It’s how these giant conglomerate corporations save money, while providing the illusion of vast and varied programming.

And it’s why between 10-15 percent of North American’s are “cutting the cord” with their cable and/or satellite providers, and switching to on-demand Internet television.

On-demand Internet television is always fresh – it costs a fraction to produce high quality shows as the giant conglomerate companies, and it’s made just for you.

Really.

NO.

Really.

On-demand Internet television is a smaller market, so the shows are created for very narrow demographic groups, which means you are much more likely to find the shows you really want to watch.

Instead of flipping through an endless stream of repeated syndicated and stale programming.

So if you haven’t cut the cord yet – what are you waiting for?