Not long ago Facebook was the golden child of the Internet.
Not as old as Yahoo, or Google, but had just as much of a following and fan
base.
Everyone had a Facebook account. Everyone was hooked on
checking their Facebook regularly. And everyone was into bitching about
Facebook’s constantly changing privacy features.
For over a week, trending topics about the death of Facebook
have been popping up on the social networks.
Why?
Could it be all the hype surrounding the spunky rarely
wearing a suite Mark Zuckerberg, founder and head geek at Facebook?
On that day, when Facebook went public, everyone was so
focused on the massive amount of money flowing into the pockets of those with
Facebook stock, people forgot to invest, and within hours of it’s launch, the
stock had nose-dived well below expectations.
The same week Facebook went public, Zuckerberg marries his
long-time girlfriend at a surprise wedding ceremony with a handful of select
invitees.
But maybe, the world just had enough Facebook? Too much of a
good thing and all that?
Maybe all the hype around the stock offering, around the
wealth, around the life and times of the social network’s boss – we just couldn’t
stand it anymore!!!!
So today, the world’s largest social network is taking a
beating in both stock and word-of-mouth. It’ll be interesting to see which has
the greater effect -- the ups and downs of dollars, or the rants on the social
networks – because it was those initial rants and raves which made Facebook the
giant which it is today.
This could be the true test of social media influence and an
even bigger test for the public relations team which has to figure themselves
out of this mess. Although the all mighty dollar rules the world, it’s word of
mouth which rules the social networks.
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