Thursday, 7 June 2012

Why Everyone is on Facebook’s Back?

Not long ago Facebook was the golden child of the Internet. Not as old as Yahoo, or Google, but had just as much of a following and fan base.

Everyone had a Facebook account. Everyone was hooked on checking their Facebook regularly. And everyone was into bitching about Facebook’s constantly changing privacy features.

We still complain about Facebook, but now it’s the largest social network itself which we just can’t seem to stand, instead of its constantly changing privacy settings.

For over a week, trending topics about the death of Facebook have been popping up on the social networks.

Why?

Could it be all the hype surrounding the spunky rarely wearing a suite Mark Zuckerberg, founder and head geek at Facebook?

Just prior to all the negativity online, the world was glued to news of Facebook going public. The mainstream media, the blogosphere, and all the social networks were buzzing with rumors about the date, the price and how much those that bought into Facebook in its early days would make.

On that day, when Facebook went public, everyone was so focused on the massive amount of money flowing into the pockets of those with Facebook stock, people forgot to invest, and within hours of it’s launch, the stock had nose-dived well below expectations.

The same week Facebook went public, Zuckerberg marries his long-time girlfriend at a surprise wedding ceremony with a handful of select invitees.

Very romantic, and a poetic conclusion to one life ending and another beginning for the couple, as they enter marriage and adulthood.

But maybe, the world just had enough Facebook? Too much of a good thing and all that?

Maybe all the hype around the stock offering, around the wealth, around the life and times of the social network’s boss – we just couldn’t stand it anymore!!!!

So today, the world’s largest social network is taking a beating in both stock and word-of-mouth. It’ll be interesting to see which has the greater effect -- the ups and downs of dollars, or the rants on the social networks – because it was those initial rants and raves which made Facebook the giant which it is today.

This could be the true test of social media influence and an even bigger test for the public relations team which has to figure themselves out of this mess. Although the all mighty dollar rules the world, it’s word of mouth which rules the social networks.

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